Senior Lead Field Marketing Manager
Core
Strategic marketing partner to enterprise sales teams, developing integrated programs to accelerate pipeline growth and drive revenue.
Role type
Senior Lead Field Marketing Manager
Builds
Account-based marketing (ABM) programs, executive engagement initiatives, and demand generation campaigns for high-priority accounts.
Domain
Enterprise B2B technology sales and marketing
Deliverable
product features
Required skills
Account-based marketing (ABM), enterprise sales partnership, executive engagement, demand generation, market intelligence, budget management, vendor/agency management, performance analytics, CRM/marketing automation proficiency
Preferred skills
MBA or advanced degree, account intent platforms, AI-powered marketing tools, telecommunications/networking/cloud/cybersecurity domain knowledge, leading executive engagement programs
Technologies
Salesforce, Marketo, AI-enabled marketing platforms
Responsibilities
Develop account and territory marketing plans, lead targeted ABM strategies, plan and execute customer/prospect/executive engagement programs, collaborate on cross-functional go-to-market programs, provide market intelligence and performance recommendations, measure and optimize marketing performance, manage field marketing budgets and vendor relationships, explore and implement marketing innovations.
Seniority
Senior, hands-on IC with strategic leadership
