TikTok Media Buying Team Lead
Core
Lead a media buying team to drive traffic acquisition, optimize campaign performance, and manage budgets for iGaming clients on TikTok.
Role type
Senior IC media buying team lead (iGaming)
Builds
Scalable TikTok ad campaigns and traffic acquisition funnels
Domain
iGaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
TikTok Ads management, team leadership, budget planning, campaign optimization, funnel analysis, compliance with gambling advertising regulations, anti-detect browser usage, tracking platforms, cloaking technologies, hypothesis testing, cross-functional collaboration
Preferred skills
Experience with other traffic acquisition channels, managing established media buying teams, BI tools (Tableau, Looker, Power BI), automation tools (TikTok Ads API, bulk campaign-management tools), scripting/APIs
Responsibilities
Lead and manage a team of media buyers, establish team objectives and priorities, monitor traffic and campaign performance, develop and align budget plans, create tactical plans for campaign execution and testing, analyze test results to guide decisions, build and optimize marketing funnels, ensure compliance with gambling advertising regulations, collaborate with design and technical teams on creative and infrastructure, support automation initiatives
Seniority
Senior, hands-on IC with people management
