Digital Marketing & Acquisition Executive (Regional Scope)
Core
Develop and execute global digital acquisition and activation strategies across paid, owned, and earned channels to drive user growth for a logistics platform.
Role type
Digital Marketing & Acquisition Executive
Builds
Global user acquisition campaigns, brand awareness initiatives, and channel optimization for a logistics delivery service.
Domain
Logistics / Digital Marketing
Deliverable
product features
Required skills
Global growth strategy, paid digital media planning, owned channel management, earned media management, SEO strategy, ASO strategy, A/B testing, ad-tech solution exploration, data analysis, cross-market collaboration
Preferred skills
Experience with programmatic advertising, affiliate marketing, ad-tracking tools
Technologies
Facebook Ad Manager, Google Ads, DV360, Twitter, Facebook, Instagram
Responsibilities
Develop global growth strategy for acquisition and activation; Monitor global media channels with local teams; Recommend and optimize SEO and ASO strategies; Analyze acquisition efforts to drive performance uplift; Explore new ad-tech solutions; Drive performance A/B testing
Seniority
Junior to Mid-level (1+ years experience)