Integrated Campaigns and Programs Manager – EMEA
Core
Plan and execute integrated marketing campaigns and programs (digital, ABM, events) to drive pipeline growth for priority accounts across the EMEA region.
Role type
Senior Integrated Campaigns and Programs Manager
Builds
Digital campaigns, ABM programs, virtual and physical events, and regional activations
Domain
Networking technology / B2B demand generation
Deliverable
product features
Required skills
Integrated campaign strategy, ABM execution, digital channel management, vendor management, data-driven optimization, Gen AI use case adoption, marketing automation, CRM systems, analytics tools
Preferred skills
Experience in technology sector, matrixed environment navigation
Technologies
Salesforce, Marketo, 6sense, Gen AI tools (e.g., Claude)
Responsibilities
Develop and execute integrated campaign strategies aligned to EMEA business objectives; Plan, execute, and optimize campaigns across digital channels and events; Translate global campaigns into effective regional execution; Partner with sales stakeholders to align account plans and drive pipeline impact; Monitor performance and report on KPIs; Manage relationships with external vendors and agencies
Seniority
Senior, hands-on IC
