Demand Generation Specialist
Core
Create multi-channel campaigns to generate qualified leads, nurture accounts, and drive revenue for a digital manufacturing company.
Role type
Demand Generation Specialist (B2B Marketing)
Builds
Multi-channel lead generation campaigns, ABM programs, email workflows, and landing pages
Domain
Digital manufacturing / B2B marketing
Deliverable
product features
Required skills
Multi-channel campaign planning, email content creation, Account Based Marketing (ABM), lead nurturing, cross-functional collaboration with sales, data analytics reporting, Pardot, Salesforce, Monday.com, marketing funnel management
Preferred skills
B2B environment experience, metrics-driven strategy adaptation, independent problem solving
Technologies
Pardot, Salesforce, Monday.com, Microsoft Office
Responsibilities
Plan and execute multi-channel campaigns for lead generation and account growth; Craft email content and series communications; Partner with sales to develop campaign collateral; Lead cross-functional strategic programs from top of funnel to ABM; Support lead handoff processes to sales; Collaborate on email workflows and reporting; Report on campaign performance with data analytics team
Seniority
Mid-level, hands-on IC
