Demand Generation Manager
Core
Own execution across outbound, nurture, landing page optimization, SEO/AEO, and paid acquisition to turn marketing strategy into measurable pipeline growth.
Role type
Individual contributor demand generation manager
Builds
Qualified leads and pipeline growth for a mental health treatment platform
Domain
Healthcare technology / Mental health
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Outbound lead generation, HubSpot campaign management, A/B testing, SEO/AEO, funnel analysis, paid search/social planning
Preferred skills
Healthcare/medical tech/fintech experience, compliance review familiarity
Technologies
Smartlead, Instantly, Apollo, Lemlist, HubSpot, Google Ads, LinkedIn
Responsibilities
Optimize outbound lead generation campaigns; Build and manage nurture workflows; Execute landing page CRO and A/B tests; Run SEO and AEO initiatives; Monitor and report on funnel performance; Plan and execute paid search and social campaigns
Seniority
Mid-level, hands-on IC