Performance Marketing Manager
Core
Lead performance marketing and growth for a consumer health platform measuring hormone and biomarker data, driving efficient user acquisition and retention.
Role type
Senior Performance Marketing Manager (Growth)
Builds
Consumer health mobile app and platform
Domain
Health tech / Consumer wellness
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Performance marketing strategy, paid acquisition management, unit economics analysis, SQL, Excel/Google Sheets, ad creative testing, emerging channel experimentation, AI-powered marketing tools
Preferred skills
Health tech domain experience, scaling new product units, agency management, conversion rate optimization, incrementality testing methodologies
Technologies
Meta (Facebook, Instagram), Google (Search, YouTube), TikTok, Reddit, SQL, Excel, Google Sheets
Responsibilities
Build and maintain growth operating model including forecasting and capital allocation; manage day-to-day paid acquisition performance across Meta, Google, and emerging channels; develop and test ad creative and messaging to improve conversion rates; partner with product and lifecycle teams to align acquisition with retention; analyze marginal ROI and monitor unit economics metrics (CAC, LTV, payback periods); launch and scale new acquisition channels.
Seniority
Senior, hands-on IC
