Senior Product Scientist, Agentic Growth & Marketing
Core
Own and drive the execution of Headspace's agentic marketing system, a closed-loop growth engine connecting real-time member signals to evidence-based decisions for acquisition and retention.
Role type
Senior Product Scientist (Agentic Growth & Marketing)
Builds
Agentic paid media optimization system and agentic lifecycle marketing strategy
Domain
Digital Health / Consumer Subscription / Direct-to-Consumer
Deliverable
production ML models | product features
Required skills
SQL, Python, lifecycle marketing execution, paid media measurement, incrementality testing, identity resolution, event logging, API integration (Braze), causal measurement, model evaluation
Preferred skills
reinforcement learning, contextual bandit, LLM-based features, causal inference methods, data privacy navigation (GDPR/CCPA/ATT), digital health sector experience
Technologies
SQL, Python, Braze
Responsibilities
Manage decision logic for paid media optimization and ad creative rotation; Execute lifecycle marketing strategy and manage curated action libraries; Partner with Data Science/Engineering on data requirements and model outputs; Maintain autonomy/governance guardrails (budget, brand safety, audit logging); Implement causal measurement plans for incrementality testing; Communicate product requirements for data pipelines and model consumption; Own marketing measurement foundation (attribution, identity resolution); Partner with Legal/Privacy on GDPR/CCPA/ATT compliance.
Seniority
Senior, hands-on IC
