User Acquisition Manager
Core
Own performance marketing strategy and manage $2-3M annual spend to drive user acquisition for a hormone monitoring platform.
Role type
User Acquisition Manager
Builds
User acquisition campaigns across Meta, Google, and emerging channels for Hormometer™
Domain
Health tech / Consumer subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, budget management ($1M+), Meta/Google advertising, SQL, Excel/Google Sheets, ad creative development, unit economics analysis, LTV:CAC modeling, payback period optimization, no-code/low-code landing page building, AI tool utilization (Claude, generative AI), attribution modeling, incrementality testing
Preferred skills
Health tech/wellness experience, scaling new business units, agency management, conversion rate optimization, geo-testing methodologies
Technologies
Meta (Facebook, Instagram), Google (Search, YouTube), TikTok, Reddit, SQL, Excel, Google Sheets, Claude, ChatGPT, Lovable
Responsibilities
Build and maintain growth operating model including bookings forecasting and capital allocation; Manage day-to-day performance across paid acquisition channels; Develop and test ad creative to improve cost per install and conversion rates; Launch and scale new acquisition channels; Partner with Product and Lifecycle Marketing to optimize the full funnel; Analyze marginal ROI and forecast performance gaps to inform budget decisions
Seniority
Mid-level, hands-on IC
