Performance Marketing Manager
Core
Own end-to-end paid acquisition strategy, execution, and optimization to drive patient acquisition for an AI-driven healthcare marketplace.
Role type
Performance Marketing Manager
Builds
Patient acquisition campaigns across search, social, and emerging platforms for a digital health platform
Domain
Digital Health / Healthcare Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads (Search, PMax, Shopping), Meta Ads Manager, TikTok, Snapchat, Pinterest, Reddit, budget allocation, CAC/ROAS optimization, creative testing frameworks, attribution modeling, audience segmentation, first-party data activation
Preferred skills
Health/wellness performance marketing, HIPAA-conscious ad practices, programmatic media buying, AI-assisted creative tools
Technologies
Google Analytics, Looker, AppsFlyer, CRM, Pixel, CAPI
Responsibilities
Manage and allocate multi-million dollar paid media budget; Build and maintain structured creative testing frameworks; Develop channel-level reporting dashboards; Partner with data team on attribution and incrementality testing; Lead audience strategy including lookalikes and retargeting; Identify emerging platforms and run pilots
Seniority
Mid-Senior, hands-on IC
