Senior/Marketing Manager - South Africa
Core
Drive crypto adoption across Africa through performance-driven campaigns, brand shaping, and user growth strategies.
Role type
Senior Marketing Manager (Growth & Performance)
Builds
User acquisition campaigns, brand presence, and retention strategies for Binance's digital-asset products in African markets.
Domain
Fintech / Cryptocurrency / Web3
Deliverable
product features
Required skills
Performance marketing, acquisition marketing, content marketing, social media campaign management, affiliate collaboration, paid media experimentation, organic search optimization, app store optimization, landing page optimization, retention marketing, lifecycle campaign management, data-driven reporting, strategic partner relationship management.
Preferred skills
Fintech/B2C mobile experience, community-driven brand experience, Web3 knowledge, university degree in Marketing.
Technologies
Social media platforms, affiliate networks, app store platforms, analytics tools.
Responsibilities
Design product offerings and execute content/social media campaigns to unlock user growth; manage strategic marketing partner relationships and channel experimentation; execute integrated campaigns from strategy to performance measurement; build paid and organic experimentation approaches to improve ROI; own retention and lifecycle marketing strategies; shape the Binance brand in key African markets; report on campaign effectiveness with data-driven recommendations.
Seniority
Senior, hands-on IC