Brand Manager
Core
Drive Twinings' growth across priority emerging channels (eCommerce, Out-of-Home) in Australia and New Zealand through portfolio strategy, innovation, and product change initiatives.
Role type
Senior Brand Manager (FMCG)
Builds
Channel-specific portfolio strategies, new product developments (NPD), gifting ranges, and premium offerings for Twinings tea.
Domain
Fast-Moving Consumer Goods (FMCG), Tea & Beverages
Deliverable
product features
Required skills
Strategic brand planning, New Product Development (NPD) leadership, eCommerce strategy, Out-of-Home (OOH) marketing, innovation pipeline management, cross-functional collaboration, performance analysis, commercial planning
Preferred skills
Experience in FMCG industry, agile methodology, design-led thinking, small team autonomy
Technologies
Amazon, Costco platforms, global pantry systems
Responsibilities
Develop longer-term strategic brand plans for growth channels; define optimal five-year sequencing of initiatives across core, NPD, gifting, and premium portfolios; lead NPD and product change initiatives from concept to in-market delivery; oversee implementation of customer marketing initiatives and define success measures; lead commercial forums to align cross-functional teams.
Seniority
Senior, hands-on IC