Programmatic: Senior Manager
Core
Senior Manager leading programmatic strategy, execution, and optimization for medium to large client accounts in a digital marketing agency.
Role type
Senior Manager, Programmatic Media
Builds
Performance outcomes for consumer-focused brands across digital channels
Domain
Digital Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic strategy, DSP management (The Trade Desk, DV360, Amazon), audience segmentation, bidding strategies, attribution modeling, client relationship management, cross-functional collaboration, campaign QA, measurement strategy, workflow optimization
Preferred skills
DMP/CDP experience, ad verification tools, AI tools and automation, creative testing guidance
Technologies
The Trade Desk, DV360, Amazon DSP, Yahoo, StackAdapt, AI Digital
Responsibilities
Lead programmatic strategy and optimization for client portfolios; manage client-facing communication and strategic recommendations; drive media buying decisions and budget allocation; mentor Managers and Analysts; oversee campaign QA and troubleshooting; guide measurement and attribution strategies; support new client onboarding; contribute to team playbooks and process improvements
Seniority
Senior, hands-on leadership with mentorship
