Digital Marketing Manager
Core
Dedicated digital marketing lead managing a small portfolio of 3-4 consumer-facing brands, integrating paid media, content, website, and CRM into a unified growth strategy.
Role type
Digital Marketing Manager (hands-on IC)
Builds
Joined-up growth plans connecting paid media, content, website, CRM, and commercial strategy for consumer brands
Domain
eCommerce, retail, lifestyle, DTC, and consumer-facing customer journeys
Deliverable
product features
Required skills
Meta Ads, Google Ads, eCommerce strategy, CRO, email/CRM campaign management, performance analytics (ROAS, CPA, AOV), client strategy translation, creative briefing
Preferred skills
Shopify, Klaviyo, Google Merchant Centre, GA4, Meta Ads Manager
Responsibilities
Manage a small portfolio of 3 to 4 clients as their dedicated digital marketing lead; Build and optimise campaigns across Meta, Google Ads and other paid channels; Review performance across ROAS, CPA, AOV, conversion rate and revenue contribution; Briefing creative teams on ad concepts, content angles, product messaging and campaign assets; Working across website improvements, landing pages, CRO and product page optimisation; Supporting email and CRM activity, including campaign sends, lifecycle flows and nurture journeys; Reporting to clients clearly and commercially with practical recommendations
Seniority
Mid-level, hands-on IC