Growth Marketing Lead
Core
Lead client strategy and account performance for paid advertising campaigns, connecting creative insights with media buying to scale results.
Role type
Senior IC growth marketing lead (paid media)
Builds
Paid media campaigns across Meta, TikTok, and Google for consumer brands
Domain
Performance marketing / Digital advertising
Required skills
Paid media management, client relationship management, growth strategy, funnel optimization, offer testing, measurement optimization, creative strategy, data analysis, KPI calculation
Preferred skills
Mobile advertising measurement (SKAN, AEM, MMPs)
Technologies
Meta, TikTok, Google Ads
Responsibilities
Manage paid media programs across Meta, TikTok, and Google; Lead client relationships through meetings and QBRs; Develop growth strategies integrating creative and media; Translate campaign data into recommendations; Optimize media efficiency via funnel and offer testing; Partner with creative and media teams
Seniority
Senior, hands-on IC