Activation Director
Core
Lead media investment and activation across offline and non-biddable digital channels for a diverse portfolio of clients, ensuring campaigns deliver against business objectives and audited performance measures.
Role type
Senior IC Activation Director (Media Investment)
Builds
Commercially impactful campaigns and media investment strategies for FMCG and other major brands.
Domain
Media Buying & Activation (TV, BVOD, Radio, Streaming, OOH, Digital)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media investment and trading, Team leadership, Client portfolio management, Audited client experience, Negotiation, Australian media landscape knowledge
Preferred skills
Innovation and test-and-learn initiatives, Strategic advisory, Mentorship
Technologies
TV, BVOD, Radio, Streaming, Out-of-home, Digital media platforms
Responsibilities
Lead media investment and activation activity across a portfolio of clients, Build trusted relationships with clients and stakeholders, Drive commercial value through strong negotiation and partnership opportunities, Identify opportunities for innovation and efficiency, Lead client audits and performance conversations, Mentor and develop a team of media investment professionals
Seniority
Senior, hands-on IC with team leadership