Lead, Performance Media
Core
Lead strategic direction, quality, and growth of performance media across complex client engagements, integrating omnichannel planning, activation, and AI-enabled tools to deliver measurable business outcomes.
Role type
Senior Individual Contributor (Lead) with People Management responsibilities
Builds
Integrated omnichannel media strategies, client growth, and team capabilities
Domain
Digital Marketing / Performance Media / Media Buying
Required skills
Omnichannel media strategy, Paid search/social/programmatic/CTV/Retail media expertise, Team leadership and mentoring, Client executive relationship management, Budget and profitability management, AI and automation integration, Measurement and attribution frameworks
Preferred skills
Agile methodologies, Consulting experience, AI-powered tool integration, Test-and-learn agenda leadership
Technologies
Google, Meta, Amazon, TikTok, DV360, The Trade Desk, AI-enabled planning and optimization tools
Responsibilities
Set strategic direction for performance media across client portfolios; Lead senior-level presentations of media strategy to client stakeholders; Own strategic relationships with key media partners and platforms; Lead, manage, and develop a team of Senior Performance Media Managers and junior planners; Hold accountability for performance outcomes and profitability across the portfolio; Identify opportunities to expand scope and grow client relationships
Seniority
Senior, hands-on IC with People Management
