Head of Digital
Core
Owns the digital function for both brand-owned audience channels and the social media management (SMM) portfolio for partner clients, driving strategy, paid advertising, and team leadership.
Role type
Head of Digital (Dual Remit: Brand & Client SMM)
Builds
Brand audience channels (Instagram, Pinterest, TikTok, LinkedIn, web, newsletter) and client SMM deliverables for premier, major, and mid-tier accounts.
Domain
Media, Architecture, Design, Lifestyle, Fashion, Hospitality
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Digital and social media strategy, Paid advertising strategy (Meta, Google, Pinterest, LinkedIn), SMM portfolio management, Team leadership (6+ employees), AI tooling fluency for content and marketing, Executive stakeholder management, Creative briefing and oversight
Preferred skills
Experience in architecture, design, lifestyle, fashion, hospitality, or premium publishing
Technologies
Meta (Instagram, Facebook), Google, Pinterest, LinkedIn, Sprout, AI tooling
Responsibilities
Set paid advertising strategy and own creative briefing; Manage tiered SMM client portfolio from executive relationship to productized delivery; Lead a distributed team across Sydney, Manila, and offshore locations; Drive AI integration into content production and reporting workflows; Deliver quarterly strategy reviews and weekly performance reporting to the CEO.
Seniority
Senior, hands-on operational leadership