Lifecycle Marketing Coordinator, CRM
Core
Support high-volume consumer marketing programs by building, testing, and launching CRM campaigns across email, push, SMS, and in-app channels.
Role type
Lifecycle Marketing Coordinator (CRM)
Builds
CRM campaigns and automated lifecycle journeys for consumer applications
Domain
Consumer marketing / E-commerce
Required skills
CRM campaign execution, ESP/marketing automation platform proficiency, content quality assurance, audience targeting, project coordination, issue resolution, performance analysis
Preferred skills
Braze platform experience, segmentation and personalization, A/B testing, automated lifecycle journey support, AI tool integration
Technologies
Email service providers (ESP), Marketing automation platforms, Braze
Responsibilities
Build, test, quality-check, and launch CRM campaigns; Ensure campaign accuracy and on-time delivery; Support Lifecycle Managers with execution and coordination; Coordinate multiple projects and track deadlines; Identify and resolve live campaign issues; Review results to improve performance; Simplify workflows and reduce manual tasks
Seniority
Mid-level, hands-on IC
