Marketing Lead, Enterprise Growth
Core
End-to-end execution of marketing campaigns for Australian and New Zealand partners to drive usage of credit card products and deepen merchant engagement.
Role type
Senior Marketing Lead (Enterprise Growth)
Builds
B2B marketing strategies, direct-to-consumer (eDM) campaigns, and partner engagement programs.
Domain
Financial services / Credit card lending / Retail banking
Deliverable
Product features (marketing campaigns)
Required skills
B2B marketing strategy, campaign management across multiple channels, copywriting, agency management, budget management, ROI analysis, Salesforce Marketing Cloud proficiency, customer data insights utilization.
Preferred skills
Consumer card lending or retail banking experience, experience in telecommunications/utilities/insurance, ability to use AI tools for automation and reporting.
Technologies
Salesforce Marketing Cloud, AI tools for insights and reporting
Responsibilities
Own end-to-end campaign delivery from briefing to post-campaign analysis, develop campaign strategy to drive credit card usage, manage campaign budgets and timelines, monitor performance via digital reports and dashboards, liaise with internal teams and business partners, identify process improvement opportunities.
Seniority
Senior, hands-on IC
