Senior Email Marketer
Core
Build and broadcast emails and SMS to acquire and retain customers across product and customer lifecycles for a Tier-1 bank.
Role type
Senior IC email marketer / CRM producer
Builds
Email and SMS campaigns for Mastercard and the bank's suite of brands
Domain
Banking / Financial Services / Payments
Required skills
Salesforce Marketing Cloud automation and Journey Builder, HTML and CSS coding for responsive email design, JavaScript, AmpScript, Litmus, campaign performance analysis, CRM strategy development, stakeholder management
Preferred skills
Financial services background
Technologies
Salesforce, Adobe, Litmus
Responsibilities
Manage the pipeline of campaigns for Mastercard including prioritisation of deliverables, deliver best-in-class email performance outcomes through measurement and optimization, engage and manage third-party outbound messaging providers, liaise with internal stakeholders to define CRM strategy and roadmap, work with data platforms and technology teams to ensure CRM efficiency, determine gaps between business needs and marketing technology capabilities, analyze technical capabilities of CRM tools to recommend improvements
Seniority
Senior, hands-on IC