AVP, Credit Card Acquisition Marketing, Group Marketing and Communication
Core
Develop and execute end-to-end strategic marketing campaigns to drive new-to-bank credit card acquisition, portfolio growth, and market share for DBS/digibank.
Role type
Senior IC credit card acquisition marketing manager
Builds
Credit card acquisition funnels and promotional offers
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Strategic campaign planning, performance marketing optimization, partnership co-marketing, budget management, compliance governance, stakeholder collaboration, data-driven experimentation
Preferred skills
Experience in fintech or consumer tech, deep knowledge of loyalty/rewards ecosystems
Technologies
MarTech platforms, SEM, marketing automation tools, data analytics
Responsibilities
Translate business acquisition targets into integrated marketing strategies, lead end-to-end development of integrated marketing campaigns, optimize audience segmentation and conversion rates, collaborate on joint promotional calendars with merchant partners, manage assigned marketing budgets and ensure regulatory compliance
Seniority
Senior, hands-on IC