Field Marketer - North America
Core
Building the engine that fills the funnel for the North America GTM team by executing industry-led field marketing programs to bring enterprise buyers to the table.
Role type
Senior Field Marketing Manager (North America)
Builds
Repeatable program mix creating net new pipeline for healthcare, financial services, telco, and retail/e-commerce sectors.
Domain
B2B Field Marketing / AI Voice & Generative AI
Deliverable
product features
Required skills
B2B field/industry/regional marketing strategy, enterprise account-based marketing, GTM partnership, event program design and execution, vertical narrative creation, pipeline attribution analysis, budget management, Salesforce fluency
Preferred skills
Experience in healthcare, financial services, telco, or retail/e-commerce, ability to reach enterprise buying committees, C-level stakeholder engagement, AI-first working style
Technologies
Salesforce, Dream Data
Responsibilities
Develop and execute North America field plans for 2-3 priority industries; Partner with Enterprise account executives on named account lists; Design program mix including executive dinners, roadshows, and roundtables; Create vertical narratives with Product Marketing; Manage event budgets and report pipeline created; Analyze program performance and recommend scaling or retiring programs; Follow up with participants; Collaborate with Paid Media and Demand Generation; Own end-to-end execution with support from events team
