Field Marketing Manager
Core
Building and executing a global B2B events program to generate qualified pipeline for an AI agent company serving the accounting industry.
Role type
Field Marketing Manager (0-1 builder)
Builds
Customer community events, multi-city roadshows, industry trade shows, and executive dinners.
Domain
B2B Marketing / Accounting Industry / AI Agents
Deliverable
product features
Required skills
B2B event strategy, end-to-end event execution, sales partnership, budget management, vendor management, data-driven performance analysis, playbook creation
Preferred skills
Accounting industry fluency, enterprise event expertise, AI tool proficiency
Technologies
Event management platforms, CRM systems
Responsibilities
Plan and run 40+ events annually including trade shows and executive dinners; design pre-show outreach and post-event follow-up sequences to drive pipeline; manage event budgets and vendor relationships; build repeatable event processes and playbooks.
Seniority
Mid-level, hands-on IC
