Field Marketing Manager (APAC)
Core
Own and execute regional field marketing strategy across APAC to build pipeline, deepen customer relationships, and strengthen brand presence.
Role type
Field Marketing Manager (Regional)
Builds
Regional field programs, executive events, industry activations, and partner co-sell initiatives.
Domain
B2B SaaS / Agentic Marketing Platform
Deliverable
product features
Required skills
Field marketing strategy, event planning, partner relationship management, cross-functional collaboration, data analysis, project management, cultural adaptability
Preferred skills
Additional Asian languages, experience in high-growth environments
Technologies
Composable CDP, AI marketing tools
Responsibilities
Develop and execute regional field marketing plans and event strategies; Plan and deliver small-scale executive events and large industry activations; Collaborate with Partners to launch joint programs; Enable Sales and SDR teams for event impact; Work with Demand Generation and RevOps to optimize lead flow; Track and analyze event performance for ROI improvement.
