Product Growth Marketing Manager, Lifecycle & GTM Systems
Core
Build and run the engine that turns product value into pipeline, adoption, and revenue by defining positioning, managing CRM/GTM systems, and executing lifecycle marketing.
Role type
Product Growth Marketing Manager (Lifecycle & GTM Systems)
Builds
CRM workflows, fit-and-intent scoring models, demand-gen experiments, in-app engagement guides, and funnel reporting dashboards.
Domain
SaaS for childcare and child nutrition (CACFP ecosystem)
Deliverable
production ML models
Required skills
CRM management, lifecycle marketing, demand generation, funnel analysis, data enrichment, AI/predictive scoring, experiment design, product positioning, sales enablement
Preferred skills
HubSpot expertise, telemetry integration, vertical-specific data knowledge (childcare/education), cross-functional collaboration
Technologies
HubSpot, CRM automation tools, AI/ML platforms, telemetry systems
Responsibilities
Define product positioning and value propositions; manage CRM data model, governance, and workflow automation; design and tune fit/intent scoring models; execute demand-gen experiments; own lifecycle and in-app engagement programs; build funnel reporting and attribution dashboards.
Seniority
Mid-Senior, hands-on IC