Senior Brand Manager
Core
Lead annual brand planning, communication plans, and strategic content pillar development for Sling TV, driving brand strategy and execution of TV and digital advertising campaigns to improve perception and drive new customer acquisition.
Role type
Senior Brand Manager (TV & Digital)
Builds
Integrated creative ideas, experience plans, and brand campaigns for Sling TV
Domain
Streaming TV / Digital Media / Brand Marketing
Deliverable
product features
Required skills
Brand strategy, TV production, Creative agency management, Budget management, Cross-functional collaboration, Team leadership
Preferred skills
AI-driven data analysis, Marketing automation tools
Technologies
Marketing automation tools, AI-driven data analysis tools
Responsibilities
Lead annual brand planning and strategic content pillar development; Lead Brand TV and digital advertising campaigns including creative asset development and video production; Act as primary point of contact for creative agency partners and manage SOW development; Partner with Go-to-Market and Consumer Insights teams to develop marketing messages; Manage the brand marketing budget including forecasting and optimization; Mentor and coach direct reports
Seniority
Senior, hands-on IC with team leadership
