Product Manager, Ads (Targeting)
Core
Own the vision, strategy, and execution of the Ads Targeting Platform to structure, surface, and activate audience and contextual signals for advertisers on Netflix's Connected TV ecosystem.
Role type
Senior Product Manager (Ad Tech / Targeting)
Builds
Ads Targeting Platform (signal ingestion, normalization, taxonomy, data storage) for Netflix advertisers
Domain
Streaming / Connected TV Advertising / Ad Tech
Deliverable
production ML models | product features
Required skills
Ad tech platform ownership, product vision setting, roadmap prioritization, signal taxonomy design, data governance, enterprise sales cycle knowledge, cross-functional leadership, GTM strategy, architectural decision making, UX leadership
Preferred skills
Experience with DSPs, SSPs, programmatic buying, CTV advertising, privacy regulations
Technologies
DSPs, SSPs, APIs, integration frameworks
Responsibilities
Define long-term strategic direction for the Ads Targeting Platform; Lead roadmap prioritization across partner needs and business objectives; Partner with engineering to make foundational decisions on signal ingestion and taxonomy; Elevate the advertiser sales cycle by ensuring platform support for forecasting and media planning; Lead cross-functional alignment across sales, GTM, and engineering; Champion signal quality and data governance standards; Shape GTM strategy for targeting capabilities; Communicate product vision to engineers, executives, and commercial partners
Seniority
Senior, hands-on IC