Senior Performance Marketing Manager
Core
Lead execution and drive growth for Ancestry's performance marketing in the Australian market using data and AI tools.
Role type
Senior Performance Marketing Manager (Regional Lead)
Builds
High-performing performance marketing engine and scalable campaigns for a global family history subscription business.
Domain
E-commerce / Subscription / Family History
Required skills
Performance marketing strategy, AI/ML campaign optimization, agency management, programmatic advertising, conversion tracking, attribution modeling, data-driven decision making, stakeholder management
Preferred skills
Generative AI workflows, predictive optimization, creative testing frameworks, emerging technology identification
Technologies
Google Ads, Meta Ads Manager, Performance Max, DSPs, programmatic platforms
Responsibilities
Build and evolve test-and-learn engines, optimize campaigns across paid search/social/display/programmatic, scale winning strategies, lead agency partnerships, own measurement and reporting, identify new growth opportunities
Seniority
Senior, hands-on IC with regional ownership
