VIP CRM Lead
Core
Shape and execute CRM strategy for high-value customer segments across multiple markets, overseeing communication coverage, customer journeys, and engagement initiatives to improve customer experiences and performance.
Role type
Senior IC CRM Strategy Lead
Builds
Consistent CRM standards, processes, and scalable engagement mechanics across regions
Domain
Digital entertainment (iGaming, online casino, sports betting)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, customer lifecycle marketing, customer segmentation, communication planning, lifecycle journey management, cross-regional coordination, data analysis, performance metrics interpretation, optimization strategy development, market trend evaluation, cross-functional collaboration, stakeholder alignment, experimentation, continuous improvement
Preferred skills
Experience managing CRM initiatives across multiple markets, experience in iGaming/online casino/sports betting environments
Technologies
CRM platforms, analytics tools
Responsibilities
Develop and implement brand-level VIP CRM strategy; Build and execute VIP communication coverage plans; Oversee and develop CRM journeys across regions; Monitor CRM communication effectiveness and customer scenario performance; Analyze key CRM and customer metrics; Identify underperforming journeys and initiate improvements; Establish consistent CRM processes and standards; Share best practices between regional teams; Research and assess market solutions; Test, optimize, and scale successful CRM mechanics; Coordinate with VIP Operations, Analytics, Product, and marketing teams; Support continuous improvement through data-driven experimentation.
Seniority
Senior, hands-on IC with strategic planning and cross-regional coordination
