B2B Marketing Manager - Turkey
Core
Driving lead and demand generation for Cambly's B2B sales in the Turkish market through integrated campaigns, content, and events.
Role type
B2B Marketing Manager (Demand Generation)
Builds
Qualified leads, sales pipeline, and revenue for Cambly's enterprise clients in Turkey.
Domain
EdTech / Language Learning / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, integrated campaign management, content creation (blogs, case studies, whitepapers), event planning (online/offline), Account-Based Marketing (ABM), LinkedIn social media management, budget management, sales alignment
Preferred skills
LinkedIn Ads optimization, EdTech/E-Learning/HR Software domain knowledge, startup experience, remote team collaboration
Technologies
LinkedIn Ads, CRM tools, marketing automation platforms
Responsibilities
Design and execute ABM strategies with Enterprise Sales; manage B2B content funnel and collateral; plan and measure online/offline events; monitor and report on campaign metrics (conversion, CPL, pipeline); manage marketing budget; collaborate with SDRs and AEs on lead quality and messaging.
Seniority
Mid-Senior, hands-on IC