Digital Marketing & Growth Executive
Core
Develop and execute digital marketing and growth strategies to drive audience acquisition, engagement, conversion, and retention across multiple channels.
Role type
Digital Marketing & Growth Executive
Builds
Campaigns, funnels, dashboards, and client reports for growth objectives
Domain
Digital Marketing, Growth Hacking, Performance Marketing
Deliverable
product features
Required skills
Channel strategy, campaign management, funnel optimization, cohort analysis, budget management, stakeholder coordination, team coaching, data visualization
Preferred skills
Emerging leadership capability, commercial thinking, platform fluency
Technologies
Social media platforms, email marketing tools, SEO tools, CRM, analytics platforms, paid media channels
Responsibilities
Develop channel and growth strategies aligned with business objectives; Own campaign calendars across social, email, web, communities, and paid distribution; Define audiences, value propositions, funnels, and conversion events; Manage platform execution, community standards, and campaign optimization; Coordinate content, creative, paid media, SEO, landing pages, and analytics; Use testing and analysis to improve acquisition and retention; Build dashboards and translate performance into decisions; Manage digital budgets and recommend allocation; Track platform and audience shifts while protecting brand safety; Coach associates and document knowledge to improve team output.
Seniority
Mid-level, hands-on IC with emerging leadership