Director of Paid Media and Sling Acquisition Strategy
Core
Drive profitable new subscriber growth for DISH TV and Sling TV video brands by integrating acquisition strategy, paid media, and advanced analytics.
Role type
Director of Paid Media and Acquisition Strategy
Builds
Subscriber acquisition engine for streaming and video services
Domain
Media & Entertainment / Streaming / Telecom
Deliverable
production ML models
Required skills
Strategic acquisition planning, paid media execution, forecasting modeling, data analytics, vendor management, team leadership, cross-functional collaboration
Preferred skills
MBA, experience in DTC/Telecom/Tech subscription environments
Technologies
Digital media platforms, attribution tools, forecasting models
Responsibilities
Define and execute long-term growth strategy, direct high-scale performance marketing, monitor performance and refine media attribution, manage agency and media partner relationships, mentor marketing team, align acquisition efforts with Brand, Creative, and Product teams
Seniority
Director, strategic leadership