Engagement Marketing Lead
Core
Design and scale marketing frameworks, operating models, and standardized playbooks to drive customer engagement, member registration, and service utilization across a diverse portfolio of B2B2C customers.
Role type
Senior Engagement Marketing Lead (Strategy & Systems)
Builds
Scalable marketing operating models, standardized playbooks, automated communication programs, and centralized asset libraries.
Domain
B2B2C Marketing / Consumer Healthcare
Required skills
Systems thinking, process design, B2B2C marketing strategy, data analysis, cross-functional collaboration, project management, marketing technology proficiency
Preferred skills
Consumer healthcare experience, Salesforce/Gainsight/Highspot/Jira familiarity
Technologies
Salesforce, Gainsight, Highspot, Jira
Responsibilities
Design scalable marketing operating models and frameworks; Create standardized member engagement playbooks and B2B2C strategies; Equip Customer Marketing Managers with ready-to-use resources; Partner with cross-functional teams to develop automated communication programs; Manage centralized libraries of marketing assets; Establish measurement frameworks and reporting processes; Analyze campaign performance to optimize initiatives; Own and improve marketing tools and operational systems.
Seniority
Senior, hands-on IC