Marketing Strategy Director
Core
Define and optimize acquisition, conversion, and retention targets across regions and channels; act as a central capital allocator within the Growth organization to deploy time, budget, and effort toward highest incremental impact opportunities.
Role type
Senior Marketing Strategy Director (Growth & Planning)
Builds
Growth forecasting models, operating cadence, and data-driven capital allocation frameworks for a global eSIM travel platform.
Domain
Travel technology / Digital marketing / Growth analytics
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing strategy, Business Operations (BizOps), Financial Planning & Analysis (FP&A), Capital allocation, Forecasting, Scenario planning, CAC/LTV modeling, ROI analysis, Data synthesis, Cross-functional leadership
Preferred skills
MMM models, Attribution modeling, Incrementality testing, Experimentation roadmap coordination, Consumer tech experience
Technologies
Excel (advanced), SQL, Looker, Lightdash, Tableau
Responsibilities
Own end-to-end Growth forecasting process; maintain business logic and scenario planning frameworks; lead monthly/quarterly business reviews; run weekly operating cadence for KPI tracking and variance analysis; build data-driven recommendations on spend allocation across regions and channels; conduct granular regional deep dives; partner with Data teams to translate analytical outputs into actionable decisions; lead cross-functional strategy projects and process improvements.
Seniority
Senior, hands-on IC with strategic leadership