Paid Media Specialist - Meta Ads + Google Ads
Core
Manage and optimize performance campaigns for 10–15 client accounts across Meta Ads and Google Ads, handling ~$50k–$60k monthly spend.
Role type
Senior Paid Media Specialist (Performance Marketing)
Builds
Performance marketing campaigns, tracking infrastructure, and conversion optimization for diverse client portfolios
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, CRM integrations, landing page optimization, A/B testing, data analysis
Preferred skills
GoHighLevel, Looker Studio, AI tools for marketing, Spanish language proficiency
Technologies
WordPress, Elementor, GoHighLevel, Looker Studio, Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4
Responsibilities
Plan, launch, monitor, and optimize Meta Ads and Google Ads campaigns; Manage advertising budgets and bidding strategies; Monitor KPIs (CPL, CPA, CPC, CTR, CPM) and implement corrective actions; Build and manage advanced audiences (Lookalike, Retargeting, Exclusion); Configure and troubleshoot tracking pixels and APIs; Optimize landing pages and conversion elements; Maintain performance dashboards and documentation; Coordinate with Account, Project, and Design teams
Seniority
Mid-Senior, hands-on IC