Go to Market Manager
Core
Define and execute scalable Go-to-Market strategy for B2B SaaS segments (Accounting Firms and Large SMEs) to drive revenue and market penetration.
Role type
Senior Go-to-Market Manager (B2B SaaS)
Builds
Scalable GTM strategy, pricing models, and market positioning for financial management software.
Domain
FinTech / B2B SaaS / Accounting & Financial Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS GTM strategy, market analysis, pricing strategy, forecasting, cross-functional leadership, product roadmap alignment, stakeholder management, data analysis
Preferred skills
Experience in Accounting/Financial management SaaS, knowledge of electronic invoicing ecosystems, advanced BI tools proficiency
Technologies
BI tools, Excel, CRM systems
Responsibilities
Define Ideal Customer Profiles (ICP) and annual forecasts per market; Design and arbitrate pricing strategies and discount policies; Collaborate with Product and Sales teams to align roadmap with business goals; Develop sales enablement materials and key messaging for new features.
Seniority
Senior, hands-on IC