Senior Product Manager - Go-To-Market B2B
Core
Executing go-to-market initiatives for SoHo, SME, and corporate energy segments through tailored propositions and account-based approaches.
Role type
Senior Product Manager (Go-To-Market)
Builds
Market-ready GTM plans, campaign executions, and product launches for energy solutions.
Domain
Energy / Utilities
Deliverable
product features
Required skills
Go-To-Market strategy, account-based marketing, commercial strategy, pricing strategy, campaign coordination, sales pipeline management, CRM utilization, B2B value proposition design, KPI analysis (CAC, conversion, ROI), stakeholder alignment
Preferred skills
Energy/telecom/subscription industry experience, digital marketing expertise, complex deal structuring
Technologies
CRM systems, MS Office (PowerPoint, Excel)
Responsibilities
Develop and execute go-to-market plans for specific segments; Support pricing and offers based on margin and customer profile; Translate business objectives into marketing and sales activation plans; Coordinate campaigns for direct sales and partnerships; Align with sales pipelines and account plans; Monitor and analyze performance metrics to optimize sales cycles and closing efficiency; Create customized proposals and value cases for field sales teams.
Seniority
Senior, hands-on IC
