Performance Marketing Specialist (Google Ads)
Core
Run Google Ads accounts (Search, PMax, YouTube) hands-on to drive pipeline and revenue for an AI-native SaaS product.
Role type
Performance Marketing Specialist (Google Ads)
Builds
Paid acquisition campaigns and conversion path experiments
Domain
AI-native SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads account management, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube ad management, landing page experimentation, conversion tracking, attribution modeling, data analysis, experimentation cadence, AI tooling proficiency
Preferred skills
Scaling paid search from zero at Series A/B B2B SaaS, AI or PLG product experience, landing page experimentation ownership
Technologies
Google Ads, Search, Performance Max, YouTube, Claude
Responsibilities
Run Google Ads account hands-on including Search, PMax, and YouTube; execute landing page and conversion path experiments; manage measurement and attribution; build keyword, audience, and asset libraries; report on spend, CAC, and pipeline contribution
Seniority
Mid-level, hands-on IC