User Acquisition Manager - New Venture
Core
Launch, optimize, and scale paid user acquisition campaigns for a personality simulation app that helps users understand themselves through gamified life scenarios.
Role type
User Acquisition Manager (Paid Media)
Builds
A mobile app offering personalized personality simulations and gamified life experiences.
Domain
EdTech / Mental Health / Lifestyle
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media campaign management, Meta Ads expertise, UA metrics analysis, Creative testing, Data-driven decision making, CRO, Market research
Preferred skills
TikTok Ads, Google Ads, Web-to-app funnel experience, Self-dev/EdTech/Health app background
Technologies
Meta Ads, TikTok Ads, AppsFlyer, Amplitude, Tableau
Responsibilities
Launch and optimize paid campaigns on Meta and TikTok, Manage ad budgets to meet volume and ROMI targets, Generate hypotheses and test creatives/audiences/bidding strategies, Make data-driven decisions using analytics tools, Design new funnels with Product team, Improve funnel conversion rates, Research competitors and market trends
Seniority
Mid-level, hands-on IC
