Director of Product Communications
Core
Lead the Product Communications team to drive product adoption, revenue growth, and customer retention through strategic communication and lifecycle management.
Role type
Director of Product Communications (SaaS)
Builds
Product adoption strategies, upsell flows, churn-prevention automations, partner programs, and internal enablement processes.
Domain
SaaS / Ecommerce / Martech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Product marketing strategy, lifecycle management, revenue growth, stakeholder alignment, cross-functional leadership, data-driven decision making, automation/AI implementation, strategic planning, team building, performance measurement
Preferred skills
Direct marketing campaign leadership, upsell and retention track record, ecommerce or martech experience, AI fluency
Technologies
AI tools, automation platforms, marketing technology stacks
Responsibilities
Create and implement product communication strategy aligned with GTM and CX; own adoption follow-ups and education for key launches; build upsell flows and churn-prevention automations; grow webinar and partner programs; automate campaign operations and coordination; enable Sales, CX, Support, and Marketing with product information; hire and structure the team; measure launch adoption, retention, and revenue impact.
Seniority
Director, hands-on leadership