Director, Product Marketing

## About the role - Develop and lead the vision for cross-organization initiatives, connecting the team and ensuring we are informed by market research, customer insights, and are developing comprehensive strategies across our Go-To-Market surfaces. - Formulate business case proposals and whitepapers that build and frame strategy to align direction and accelerate from idea to market implementation. - Run executive steercos to manage the business with discipline, assess ideas, and ensure alignment across the company. - Champion work from across the team, empowering and supporting ideas, recognizing the work of others and ensuring opportunities for team members to present and receive recognition for their work. - Drive competitive research and gain understanding of where the market is moving related to developer and knowledge worker AI consumption that can be integrated into Go-To-Market strategies. - Develop data-driven growth strategy and go-to-market engines spanning multiple products. - Work with senior executives and their organizations to assess ideas, foster collaboration, and align direction. - Lead with trust, inclusion, and valuing diverse perspectives and ideas. - Supporting the growth objectives of the Copilot Credits business, driving performance on success measures including activation, active users, trial-to-paid conversion, retention, and expansion. - Developing a clearly articulated AI Go-To-Market strategy that is being executed across sales and partner teams. ## Requirements - Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience. - Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience. - Experience leading cross-functional, enterprise-wide initiatives - Understanding of go-to-market strategy, ideally in cloud, SaaS, or AI-driven businesses - Experience in conducting competitive and market research and turning that into business cases and proposals - Ability to structure ambiguous problems and drive them to clear outcomes - Strong communication and storytelling skills, including creating executive-level narratives and presentations - Ability to influence senior stakeholders without direct authority and build alignment across teams - Strong analytical skills, with the ability to translate data and insights into actionable strategy - Experience operating in fast-paced, evolving environments with high levels of ambiguity - Collaborative mindset with the ability to partner across sales, marketing, partner, and product teams