Marketing Template
Core
Shape and execute the partnership strategy for OpenAI's new hardware product ecosystem, driving awareness, engagement, and usage among core audiences through data-driven insights and cross-functional collaboration.
Role type
Senior Product Marketing Manager (Partner Marketing)
Builds
A durable, high-impact go-to-market plan and partner ecosystem for AI-powered hardware devices.
Domain
Consumer hardware / AI platforms / Emerging technology
Deliverable
product features
Required skills
Strategic partnership development, ecosystem marketing, go-to-market planning, cross-functional leadership, commercial marketing, stakeholder management, narrative development, market analysis
Preferred skills
Experience scaling partner programs in consumer hardware or developer ecosystems, business judgment in distribution models, storytelling and influence
Technologies
None explicitly stated
Responsibilities
Craft and implement partnership strategy for the hardware ecosystem; Identify and evaluate potential partners; Build and maintain trusted relationships with partners; Advocate for partner perspectives internally; Lead commercial marketing aspects including positioning and launch strategy; Manage execution for joint launches and campaigns; Develop partner narratives and materials; Monitor partner performance and market feedback
Seniority
Senior, hands-on IC
