Senior Performance Marketing Manager (DACH), 18-month fixed-term
Core
Lead performance marketing for Personio's HR platform in the DACH region, managing paid search and social channels to generate pipeline for SMBs.
Role type
Senior Performance Marketing Manager
Builds
Paid search and social campaigns (LinkedIn, Meta, Google, Bing, ChatGPT Ads) for Personio's HR SaaS product
Domain
B2B SaaS / HR Technology
Required skills
Paid search management, Paid social management, Creative testing strategy, Budget forecasting, Agency management, Data analysis, Funnel analysis, AI tool experimentation
Preferred skills
B2B marketing experience, Experience with 6-7 figure monthly ad spends, GEO/AI automation knowledge
Technologies
LinkedIn Ads, Meta Ads, Google Ads, Bing Ads, ChatGPT Ads
Responsibilities
Run DACH paid search and paid social campaigns, Drive structured creative testing roadmaps, Collaborate with regional marketing on account-based campaigns, Manage agency and freelance partners, Design and analyze lift/incrementality tests, Prepare monthly performance reviews and forecasts, Experiment with AI and automation tools
Seniority
Senior, hands-on IC