CareerPlan

Senior Performance Marketing Manager (DACH), 18-month fixed-term

BerlinFull-time2026-10-15 → 2026-10-22
Hybrid

Core

Lead performance marketing for Personio's HR platform in the DACH region, managing paid search and social channels to generate pipeline for SMBs.

Role type

Senior Performance Marketing Manager

Builds

Paid search and social campaigns (LinkedIn, Meta, Google, Bing, ChatGPT Ads) for Personio's HR SaaS product

Domain

B2B SaaS / HR Technology

Required skills

Paid search management, Paid social management, Creative testing strategy, Budget forecasting, Agency management, Data analysis, Funnel analysis, AI tool experimentation

Preferred skills

B2B marketing experience, Experience with 6-7 figure monthly ad spends, GEO/AI automation knowledge

Technologies

LinkedIn Ads, Meta Ads, Google Ads, Bing Ads, ChatGPT Ads

Responsibilities

Run DACH paid search and paid social campaigns, Drive structured creative testing roadmaps, Collaborate with regional marketing on account-based campaigns, Manage agency and freelance partners, Design and analyze lift/incrementality tests, Prepare monthly performance reviews and forecasts, Experiment with AI and automation tools

Seniority

Senior, hands-on IC