Director, CRO
Core
Hands-on practice leader who builds, sells, and independently delivers Conversion Rate Optimization (CRO) services, pitching to clients and executing analysis, experimentation, and reporting to drive measurable business results.
Role type
Senior IC CRO Director / Practice Lead
Builds
CRO services, optimization programs, and experimentation roadmaps for ecommerce and lead generation clients
Domain
Digital marketing, ecommerce, and lead generation
Required skills
CRO program delivery, client pitching and sales, data analysis and validation, experimentation design and execution, conversion copywriting, commercial scoping and pricing, stakeholder management
Preferred skills
Agency or consulting experience, Shopify and WordPress familiarity, Claude working knowledge
Technologies
Experimentation platforms, web analytics tools, testing platforms
Responsibilities
Pitch CRO opportunities and lead discovery calls/presentations; independently deliver engagements from audit through reporting; configure and monitor A/B tests; manage engagement scopes, budgets, and specialist dependencies; develop service offerings and repeatable delivery methods; coordinate with Analytics, Design, and Development teams
Seniority
Senior, hands-on IC with practice leadership responsibilities