Manager, Demand Generation (REMOTE)
Core
Owns the multi-channel demand generation engine and builds the content infrastructure (blog, ebooks, landing pages) to generate and nurture qualified leads for a healthcare revenue cycle intelligence platform.
Role type
Manager, Demand Generation (Individual Contributor)
Builds
Marketing-sourced pipeline and qualified leads for hospitals via email, paid social, SEM, and organic channels.
Domain
Healthcare Technology / Revenue Cycle Management (RCM)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel campaign planning and execution, B2B demand generation strategy, HubSpot marketing automation, Salesforce CRM, end-to-end content creation (blog, ebooks, landing pages, email copy), funnel analytics and ROI tracking, cross-functional partnership with GTM/RevOps.
Preferred skills
Healthcare or complex B2B industry experience, AI-powered marketing tools proficiency.
Technologies
HubSpot, Salesforce, MS Office, Zoom, SEM tools, Paid Social platforms.
Responsibilities
Plan and execute multi-channel campaigns; own funnel content creation; manage demand generation budget and ROI; build scalable content workflows; partner with GTM Engineer on automation needs; analyze campaign data to optimize MQL volume and conversion; collaborate with SDR on lead handoff quality.
Seniority
Manager, hands-on IC