Senior User Acquisition Manager
Core
Own and scale Meta paid acquisition for SMBs, driving ROAS and LTV:CAC targets while building a high-velocity testing engine for creatives and audiences.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
Meta ad campaigns, creative testing pipelines, and automated UA tooling
Domain
E-commerce / Performance Marketing / SMB Growth
Deliverable
production ML models | product features
Required skills
Meta Ads expertise, creative hypothesis generation, attribution modeling, unit economics analysis, automation tooling, stakeholder collaboration
Preferred skills
SMB marketing experience, PLG/SaaS background, AI-native workflows
Technologies
Meta Ads Manager, Claude Code, internal automation tools
Responsibilities
Manage 7-figure monthly Meta budget, drive creative feedback loop with in-house team, build testing engine for audiences and creatives, connect channel performance to unit economics, build AI-native UA tooling
Seniority
Senior, hands-on IC