Integrated Marketing Manager, Hardware
Core
Translate complex AI product capabilities and value propositions into audience-specific, globally relevant marketing programs to drive discovery, adoption, and engagement.
Role type
Senior IC Integrated Marketing Manager (AI Products)
Builds
Global marketing campaigns, go-to-market programs, audience segmentation frameworks, and partnership ecosystems for advanced AI products. (via careerplan.io/jobs/93eb3037-c062-453f-8e3d-f6656d733746-integrated-marketing-manager-hardware-at-openai)
Domain
Artificial Intelligence / Generative AI / Consumer & Enterprise Technology
Deliverable
product features
Required skills
Product marketing strategy, audience segmentation, go-to-market planning, cross-functional leadership, market research, partnership development, global campaign management, performance analytics, creative direction.
Preferred skills
Experience with AI/foundation models, creator/developer community management, international market expansion, experimentation frameworks.
Technologies
Generative AI tools, social listening platforms, analytics suites, campaign management systems.
Responsibilities
Develop segmentation frameworks and audience personas; create audience-specific messaging and campaign strategies; lead end-to-end cross-functional marketing programs; conduct market research and competitive analysis; identify and manage partnership opportunities; adapt global campaigns for local markets; measure campaign performance and optimize strategies; build reusable campaign processes and coach peers.
