Performance Marketing Associate
Core
Manage and optimize lower-funnel performance marketing campaigns for B2C and B2B retail and eCommerce clients, focusing on customer acquisition, retention, and engagement across paid search, display, and social media channels.
Role type
Performance Marketing Associate
Builds
Customer acquisition, retention, and engagement campaigns for retail and eCommerce clients
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Paid search (Google Ads, Microsoft Ads), Social media advertising (LinkedIn, YouTube, Facebook, Twitter, Instagram), A/B testing, Data analysis, Microsoft Excel, ROI optimization, Campaign budget management
Preferred skills
Experience in Search Engine Advertising (SEA/PPC), Technical performance marketing expertise
Technologies
Google Ads, Microsoft Ads, LinkedIn, YouTube, Facebook, Twitter, Instagram, Microsoft Excel
Responsibilities
Manage campaign budgets and execute paid media strategies to achieve client ROI; Set up and manage campaigns across multiple paid media platforms; Continuously optimize campaigns through A/B testing and data analysis; Monitor and improve key performance indicators (CTR, conversion rate, ROI); Analyze campaign results to identify optimization opportunities; Develop performance reports and communicate findings to stakeholders.
Seniority
Individual Contributor