Paid Media Specialist
Core
Drive innovative and highly effective digital marketing executions for clients by devising and implementing PPC strategies across assigned accounts.
Role type
Senior IC paid media specialist (search & display)
Builds
Paid search campaigns, display campaigns, and video campaigns for client accounts
Domain
Digital marketing / Paid media
Required skills
PPC strategy, keyword research, bid management, A/B testing, conversion tracking, data analysis, Excel, campaign optimization
Preferred skills
Google Ads certification, Google Analytics GMP, Google Tag Manager, Google Data Studio
Technologies
Google Ads, Google Analytics, Google Tag Manager, Google Data Studio, Excel
Responsibilities
Conduct competitor and keyword research; Set up and run paid search campaigns including writing adverts and bid management; Monitor keyword bids and daily/monthly budget caps; Report on quality scores, impressions, click-through rates, and other account metrics; Collaborate with agency team on landing page split testing and optimization; Conduct A/B testing to improve landing pages, ad copy, keywords, and bids; Optimize campaigns to improve client ROI; Create audiences and target them appropriately; Create campaigns on Search, GDN, and YouTube; Build relationships with external representatives from Google and Facebook; Participate in client monthly status meetings.
Seniority
Mid-Senior, hands-on IC